Blogging is dead as much as email marketing is dead. Clearly, neither of them are actually dead, but you hear this a lot from people who are only about social media marketing and don’t see the value in website content writing.
Here’s the reason why it’s a problem to go to either extreme.
If you only count on social media you never know when an app might crash or your account might get deleted or restricted.
Plus, you also miss out on the SEO benefits of having a website full of solid content that speaks to your ideal audience.
On the flip side, if you rely on your website as the only place to communicate with your audience (keeping in mind their demographics and psychographics)…
You could be missing out on a natural way to convert your long-form website content (blog posts) into short-form content for places like TikTok, Instagram, Facebook, LinkedIn.
Finding a middle ground between the two gives you an endless source of content ideas, because you get to repurpose your content instead of using each idea only once.
Simplifying your content marketing strategy in this way makes a lot of sense if you’re trying to be that entrepreneur who *doesn’t* burn out.
So, no blogging and email aren’t dead. But forceful productivity is.
Further Reading on KatQuintana.com: Want more help adding blogging to your content strategy? Check out my Sustainable Content Marketing Framework.
