Sustainable Content Marketing Map
Here’s what I’m guessing you want, as an entrepreneur:
✓ You want to grow your online presence, not just for the sake of numbers, but to actually show up as a brand that solves real people’s problems.
✓ You want your problem-solving skills to increase sales, allowing you to run a business that doesn’t financially and energetically drag you down.
✓ You desire a financial and energetic overflow that gives you the time to expand your personal lifestyle and business impact.
✓ You’re passionate about genuinely sharing your inspiring entrepreneurial story with your family, friends, clients, patients…and anyone else on the other side of your computer screen.
👆🏾🤩 This is why I created the Sustainable Content Marketing Map. It’s time to apply this framework and make your vision come to life.
First Stop: Online Visibility Ladder
PROBLEM: Low visibility online or visibility with the wrong audience
SOLUTION: Climb the online visibility ladder. In other words, boost your brand awareness, lead acquisition, and audience building methods.
As you move up the ladder, you position your brand in front of an increasingly larger audience. This gives you a higher chance of converting leads into sales.
The energy that allows you to climb the ladder is found on the Sustainable Content Marketing Map. This includes various forms of content: written word, video, and audio.
It’s not just about more content and more leads, but higher quality content and higher quality leads.
Sustainable Content Marketing Map
Let’s use this 8-step guide to call in a sustainable and enjoyable way of marketing your business:
- Use content pillars and brand stories to speak to each segment of your audience.
- Set up a system for evaluating your content projects before moving on from the planning phase.
- Prioritize search engine optimization (SEO), while appealing to the human mind.
- Use blogging to build your audience and guide more cold leads into your funnel.
- Integrate social media marketing with your blogging strategy to develop warm leads.
- Integrate email marketing with your blogging strategy to develop hot leads.
- Center your content creation on writing that reflects your brand values and personality.
- Invest more energy into content marketing while remaining restfully productive.
