As an entrepreneur, you juggle multiple projects, client treatment plans, operations, team-building exercises, and a bunch of other daily responsibilities…all at the same time! Some days, finding time for content creation can feel close to impossible, huh? Want to connect with your audience online, but not at the expense of the work that keeps your business running? Good. Keep reading. In this guide, we’ll highlight ways to systematically keep up with content writing without sacrificing the rest of your workflow.
1. Start with one strong idea, and repurpose it.
Too many business owners think they need to come up with new ideas for every post. Instead, take one strong idea and reshape it into multiple formats.
Example: Let’s say you help clients with anxiety and stress management. Instead of writing five different posts from scratch, start with one topic:
“How to stop overthinking before bed.”
From there, repurpose it into:
- A short, actionable “how to” post.
- A “mistakes to avoid” post.
- A personal story about how you overcame nighttime restlessness and sleep deprivation.
- A Q&A post addressing common stress and sleep questions.
One idea, multiple ways to share it.
2. Use AI to streamline your writing process.
Writing content doesn’t have to feel like a never-ending homework assignment. With tools like ChatGPT, you can speed up the process without losing your unique voice. Think of AI as your brainstorming buddy, first-draft assistant, and content multiplier…all rolled into one. Here’s how to make it work for you:
Kickstart Your Ideas – Staring at a blank page is no fun. ChatGPT can throw out blog topics, outline key points, or even help you reframe an idea in a fresh way. Need a catchy headline for your wellness post? AI can spit out a dozen, so you don’t have to.
Draft Faster, Edit Smarter – You don’t have to agonize over every word in your first draft. Give AI a prompt, and it’ll generate a rough version you can refine. If you’re crafting an Instagram caption about gut health, ChatGPT can offer multiple variations, letting you choose the one that fits your brand’s tone best.
Turn One Idea Into Many – Like I mentioned above…why stop at one piece of content when AI can help you repurpose it? A single blog post can become an email, a post for Threads, or even a script for a short video.
AI won’t replace your creativity (and let’s be honest, it’s got nothing on your personality), but it can free up your time so you can focus on what you do best.
3. Set a time limit for writing.
Writing takes as much time as you give it. If you allow yourself two hours to write one post, you’ll probably take the full two hours. Instead, set a timer for 20 minutes and challenge yourself to finish a rough draft.
You can always edit and proofread later, but getting the words out quickly makes content creation feel easier.
4. Use a template for structure.
Every post doesn’t need to be reinvented from scratch. A simple framework can speed up your writing process. Try this one:
- Hook – Start with a relatable question, bold statement, or point of conflict.
- Insight – Share the main takeaway in 1-2 sentences.
- Example – Give a real-world example to make your point clear.
- Action Step – End with something practical the reader can do, in relation to the question/statement/conflict.
Once you have a set structure you’re happy with, filling in the blanks becomes much faster.
Write Efficiently with Wellness Leader Lab: Stop spending hours staring at a blank page. Wellness Leader Lab gives you instant access to self-paced digital templates and tools that simplify your writing process – so you can create content faster without the overwhelm. Plus, our monthly community calls provide a structured space for co-writing and strategy, helping you stay consistent with less effort. Join for $44/month, and build a content system that works for you.
