If you’ve ever posted content that seemed to go unnoticed, you’re not alone. Many business owners and content creators struggle with engagement, and often, it has nothing to do with the algorithm. The issue is usually in the messaging. More specifically, there’s a lack of persuasion within the messaging. In this guide, we’ll dig a bit deeper and explore three reasons why your content isn’t getting the engagement you’re hoping for.
1. You’re focusing on your offer instead of the problem it solves.
Your audience doesn’t wake up thinking, “I need to find a new service provider today.” They wake up thinking about their challenges. If your content focuses too much on what you do, rather than the problem you solve, people will scroll past it.
Instead of saying, “I help clients with meal planning,” write this:
“Tired of spending 30 minutes staring at your fridge, wondering what to eat? Here’s a simple way to make meal planning effortless.”
This small shift makes your writing instantly more persuasive. By framing your message around their experience, you create a natural pull that makes them want to keep reading…and take action!
2. You’re using abstract language instead of clear, tangible messaging.
Persuasive writing thrives on clarity – on a message one can touch, hear, smell, or taste. If your writing is full of phrases like “empowerment,” “holistic transformation,” or “well-being optimization,” you might be losing your audience. People don’t engage with vague ideas; they engage with words that create a clear picture.
Instead of: “Our holistic program optimizes well-being,” write this:
“We help you wake up energized, feel lighter, and actually enjoy healthy eating without overcomplicating it.”
The second version is more persuasive because it taps into specific emotions and experiences. When your writing makes people see and feel the benefits, they’re far more likely to engage, remember, and take the next step.
3. You’re writing for everyone instead of shifting the way one person thinks.
When you try to speak to everyone, your message resonates with no one. Instead, imagine writing to just one person (your ideal client, patient, etc.). Ask yourself:
- What are they struggling with?
- What sort of questions are they asking?
- Which objections are holding them back?
- Which limiting beliefs are keeping them stuck?
- Which myths need to be dismantled before they see a new possibility?
When your content helps someone think differently – whether it’s about their body, mind, beauty, or daily lifestyle choices – they naturally become more open to change. That’s the power of persuasion.
Before you hit publish, ask yourself: “Would my ideal client recognize themselves in this writing? Would they stop scrolling, reflect on my message, and take action?”
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