Now that we’ve looked at content pillars and brand stories, let’s see what else the Sustainable Content Marketing Framework has to offer.
When you start posting your content pillars, you’ll need a way to find out whether or not those pillars are effectively reaching the right audience. So before posting, consider how your content strategy is a complex project that requires careful planning and evaluation.
Create Objectives
One of the best ways to begin is by writing objectives, which are broken down into smaller, time-oriented goals. These goals are divided into projects, which then become tasks that you complete on a daily basis. You can keep yourself accountable for completing those tasks with the help of calendars, alarms, teammates, and time tracking apps.
Collect Data
In addition to establishing your content objectives, you’ll want to choose tools for data collection and measurement before the data start flowing in. This means you’ll choose key performance indicators (KPIs), as well as tables, graphs, and reports that work best for your business.
The data that live in an Excel spreadsheet, for example, then get turned into information or stories. Information such as “long-form blog posts about marketing helped increase website traffic by 50% in April” will help you decide how to create content in the future.
Over time, you will create a system for project planning and evaluation that best works for your business. You just have to be willing to start somewhere.
Ready for the next step on this journey of creating valuable content without burning out? Search engine optimization (SEO) is a great place to start.