Dear entrepreneur: Connecting with the public doesn’t have to happen on social media.
Here are eight online and offline ways to expand your network and/or connect with your next customer, client, or student.
Business Cards
Hand them out, or pin them to bulletin boards at your local grocery stores and coffee shops.
Website
On your homepage, include keywords related to the needs you are meeting through your products or services.
Guest Blog Posts
Get your voice and name out there. Start by searching Google:“write for us” + your niche. Next, let website owners know you want to add your original writing to their blogs.
Live-In Personal Talks
Invite people to learn new concepts at parks and community centers. Once the event is booked, promote it on Eventbrite and Facebook.
Email List
Send a monthly newsletter with personal stories, professional insights, and important links that will serve your ideal customer or client along their journey.
Merchandise
If physical products aren’t already a part of your business, design bumper stickers, apparel, and accessories that further emphasize your brand’s personality and values.
Digital (Kinda) Merch
Create and share a Spotify playlist that you don’t benefit from, other than the fact that people will remember you the next time they listen to a particular song.
Farmers & Makers Market
This last form of small business networking is one of my favorites. Bring your friendly energy where dozens of small business owners are already gathering. Take off your sales hat. Just be a relaxed and curious shopper who’s open to new opportunities.
I promise you, you can form meaningful connections without spending an entire day on Instagram. What’s your favorite form of small business networking?
Further Reading on KatQuintana.com: Want more help expanding your professional network? Check out these blog posts on digital marketing.
