If you haven’t incorporated organic content into your 2023 marketing strategy, maybe this is your sign.
As a business owner with a full schedule, you might be turned off by the thought of adding more creative work to your to do list. Still, if you’re curious about growing your audience without paid ads, then writing SEO-friendly blog content could be for you.
The key is how you approach it.
Here’s how you can use templates, calendars, and outlines to streamline your writing process:
- Choose your minimum requirements for keyword metrics like monthly search volume, keyword difficulty (competition), and click-through rate (CTR).
- Conduct keyword research on a monthly or quarterly basis. Record your preferred keywords in a Notion table or Google Sheet.
- Design blog post formats that match the search intent of your chosen keywords. Prioritize the listicle (“best”) and instructional (“how to”) formats.
- Someone searching for product rankings will click a post named “best xyz products.”
- Someone searching for ideas or instructions will click a post named “how to xyz” or “easy steps to xyz.”
- Convert your chosen keywords into blog post titles, aligning with the listicle or instructional formats. Include numbers and concise language.
- Organize your titles in a marketing calendar, alongside complementary social media posts. Keep in mind events, holidays, product launches, etc.
- Batch write the posts in date order, according to your marketing calendar. Plan to add internal links over time, as you publish more related blog posts.
- Batch writing is dedicating a specific day to write several pieces at once. Following the formats and outlines you’ve already created for yourself
- Analyze your website traffic and keyword data over time to identify ways to improve your blog content strategy. Incorporate outsourcing into your strategy.
