If you want to compete with your…uhhh… competitors, then you must always give your audience something to do. This means you’ll provide them with interesting content to consume, even during the moments they’re not spending money with you.
You might say, “I’m not their babysitter.”
Yeah well, you’re also not that horrid headmistress from Matilda. What was her name?
Oh, yeah. Miss Trunchbull!
(Suddenly, I’m craving chocolate cake.)
Moving right along…
The same way Instagram isn’t all about quizzes, polls, and question stickers…
Your business website isn’t all about blog posts.
But, golly, do they boost engagement and build trust!
What we’re talking about is combining copy with content.
As they say:
“Copywriting without content is a waste of good copy, and content without copywriting is a waste of good content.”
COPYBLOGGER
But what does this mean for your business?
If you have a homepage, about page, and contact page, then you already have a website filled with copy.
As the amazingly proactive business owner that you are, you’re bound to get your hands on long-form, SEO-friendly blog content.
Whether you hire a ghostwriter or do it yourself, you’re going to give your audience something to read, and it’s going to be sweet.
When your audience members aren’t paying you, they should be thinking about you, reading about you, conversing with you, hoping you show up more in their lives…
Because you’re not Miss Trunchbull.
You’re Miss Honey.
