Throughout this blog, you’ll see reminders to prioritize organic content within your marketing strategy. But before investing a bunch of time and energy into creating blog posts, videos, graphics, and social media captions, make sure you do this: know your brand.
Know Your Brand
Mindfully creating your brand allows you to sift through all the possibilities of how your business will show up for your audience. It helps you prioritize only the ideas that truly reflect who you are and where you’re going.
Warning — don’t fall into the vanity trap. Branding is more than choosing a color palette and designing an aesthetic logo. The reality of who you are as a business comes first, and the visuals come after.
How Do You Create a Memorable Brand?
Here are 4 thought-provoking question categories to help you know your brand:
Note: Think of your brand as “we,” “our,” and “us,” even if you’re the only person working in your business.
Who Is Our Target Audience?
- Who is handing over their credit card?
- Who is letting us (the business) into their lives?
- If we could serve only one client/customer for the next five years, who would it be? Why?
What Is Our Highest Mission?
- If we could leave one single mark on our community (whether digital or local), what would it be?
- If ten years from now, the only evidence of our business were a 20-word sticky note written about us, what would we want it to say?
- How are we changing the world around us?
What Do We Value?
- What sort of business behaviors do we defend, and which ones do we avoid?
- What makes the hard work of growing this business all worth it?
- If everyone on social media started following us today, what’s the first message we’d want to post?
What Is Our Voice?
- What kind of slang, abbreviations, or vernacular do we use?
- How do we convey tone of voice through our writing?
- Which unique personality traits come across through the way we say things everyone else in our niche is already saying?
Grab a journal or your favorite note-taking app to work out your answers to these questions.
Pssst — Hey, hi there! Are you struggling to get to know your brand?
I gotchu! I created an awesome bundle of digital downloads to help artists and small business owners build an audience that’s excited to pay them. Included in this Highly Visible Brand Bundle is my Creating a Memorable Brand Online workbook. All of these resources combined will help you expand upon the branding questions above. Get your copy of Creating a Memorable Brand Online.
