I talk quite a bit about boosting your website traffic through SEO-friendly blogging. But let’s back up for a second. It is perfectly okay to have a website that does not rank on page one.
Yet, this blog is geared toward a more competitive, growth-oriented experience. I like to break it down this way:
Growing businesses begin website-ready and become Google-ready.
This especially speaks to new businesses with small audiences.
The journey of website-readiness involves deciding how you’re going to communicate through visuals, words, and your overall customer or client experience.
For example, as a blog ghostwriter, I can help a client move closer to page one, only if they’re already intimately familiar with their brand. There is no hacking Google, and there is no avoiding branding.
Do you have a website-ready business?
- You know your brand and ideal audience well
- Your copywriting, visuals, and user experience are on-brand
- Your products or services are clear, deliverable, and valuable
The point of having a business website is to connect with potential customers or clients online. You build a presence online in order to form relationships and make sales.
How do you blast through your sales goals?
I could answer this from a financial angle, but let’s stay in the realm of branding for a bit longer. You reach and exceed your sales goals by spending time and energy on your brand values and behavior.
Two ideas stand out: ownership and framing.
It’s essential to own and frame the following:
- your learning curve
- your wins
- your losses
- your contributions to relationships
Properly owning and framing what happens within your life is empowering. It’s about maintaining an internal understanding of what you’re doing, the risks you’re willing to take, the way you want to show up in the world. It’s a matter of defining different aspects of your life, before letting others define them for you.
Incorporating this into your business is super energizing. With proper planning and perspective, you can leverage your reality to grow your audience and lead your ideal clients or customers in the desired direction.
This process is emotional, mental, and spiritual. It’s about mindset work. At the same time, it’s practical and hands-on.
The Reframe
If I own the fact that I am new in the world of ghostwriting, and I frame that as an opportunity to teach my audience what I’m learning, I can draw closer to my sales goals. Instead of shaming the fact that I am a newbie, I can own it humbly, yet, proudly. I then become more likely to hit the bull’s-eye on a client that is going to work well with me.
Because of the way I have portrayed myself, the client has realistic expectations of my services. I’m empowered to keep growing, and they’re empowered to make a judgment call with their time, energy, and money.
With this perspective, it’s less about forcing sales to happen and more about accurately representing who you are and what you offer within your market. Reframing your reality in a positive light or “upward spiral” kind of energy — we dig that!
This high-energy reframing gives you the freedom to have a couple key experiences. You get to start before you’re “ready,” in the conventional sense. You find yourself learning through real life experiences, which is often richer than reading or hearing alone.
Lastly, you get to speak to the heart of your audience, made of individuals who also go through real human experiences.
This is all about grounding your brand in response-ability. Repeat after me:
I am fully able to respond to any challenge, win, or loss.
