The Importance of Brand Voice for Your Service-Based Business
In your service-based business, your brand voice is more than just words – it’s the bridge between how you present yourself (before the sale) and how you interact with clients, patients, or guests in person (around or after the sale).…
12 Local Promotion Tips for Your San Diego Brick-and-Mortar Business
If you’re a brick-and-mortar business owner in San Diego County, you're in a prime position to bring the community into your space – whether it’s for a special event, a new service, or just to increase awareness of what you…
Best Ways to Grow Your Healthcare Practice in 2025 (No Paid Ads Required)
If you’re a healthcare professional seeking a steady stream of clients or patients, you know the power of effective marketing. But with rising costs, paid ads aren’t always the best way to grow your healthcare practice. Here are some highly…
Should You Post More Reels & YouTube Videos in 2025?
I’m not the type to say that only video marketing will work in 2025. (Although, I do love a well-written video script that gets new leads in the door!) I’m not convinced there’s a one-size-fits-all approach to attracting your clients…
Building Your 2025 Sales Funnel with Digital Tools
Your next revenue goal will require some research. Oh, fun, research!! 😉 I promise you, once you identify the digital tools that will strengthen your sales funnel and grow your business, it’ll all be worth it.Selecting the best digital tools…
I’m a Copywriter for Health & Wellness Businesses. Here’s Why.
EDITOR’S NOTE: You’re about to read “About Kat: The AI Remix.” You can read the original version right here. As I reboot my brand writing, I’ve decided to incorporate ChatGPT more than ever before. Can you guess which prompts I…
Hook, Connect, Sell: Authentic Writing for Health & Wellness Marketing
Struggling to get your health practice or business noticed? Without a strong way to grab attention, your promotions can fall flat, lost in the constant noise of online content. For wellness brands and practitioners trying to reach clients or patients…
A High-Impact Instagram Bio Rewrite
Aspen’s Instagram bio needed a makeover to clearly reflect her primary offering while making her profile more searchable. I rewrote the bio to highlight her signature service, ensuring that it was the first thing anyone saw when they landed on…
Creating a Website with Empathy and Sensitivity
Victor, a therapist specializing in clients navigating life changes and relationship challenges, needed a website that would appeal to people in emotionally vulnerable states. I wrote the content with a soft, reassuring tone that conveyed warmth and security, making visitors…
Humanizing Her Brand Through a Press Release
Kim, the founder of a wellness company, needed a press release for her newest business launch. Instead of focusing only on the business offerings, I highlighted her journey as a founder, emphasizing the accomplishments only she is contributing to her…