In the fast-paced world of digital marketing, having a website is non-negotiable. It’s your online storefront, your brand’s digital identity, and the hub of all your online activities. But did you know that taking your website to the next level through blogging can supercharge your digital marketing efforts?
Let’s look at a few reasons why your website is vital, why blogging is a game-changer, and the best platforms to make it all happen seamlessly.
Every Website Needs a Strong Foundation
Before we get into the power of blogging, let’s start with the basics. Every website needs two fundamental components: a web hosting company and a content management system (CMS).
Gosh – my kinesiology, microbiology, and medical ethics professors would be so confused as to why I’m writing about this. But anywho…
The fear that often haunts website owners is the idea of having to redo their entire website shortly after investing in one. Why? The culprit is often an unfriendly hosting provider or CMS.
Why Would You Need to Switch?
Imagine spending time, creativity, and resources to build your dream website, only to realize that your current host and CMS are not user-friendly. This could lead to frustration, limited growth potential, and a less-than-ideal online presence.
But no worries; there *is* a solution, and that is to understand the best website platforms out there.
Unlocking Your Website’s Full Potential
With the right foundation, you can grow your website as much as you desire. One of the most effective ways to attract new leads and enhance your online presence is through SEO-friendly blog posts.
To get there, you want to first choose a strong web host and CMS, so you can keep building your blog archive without looking back.
Choosing the Best Web Hosting Company: Bluehost
When it comes to web hosting, Bluehost stands out as a top choice. It’s what I use for this website, in fact!
Here are some qualities that set Bluehost apart:
User-Friendly Interface
Bluehost offers an intuitive and user-friendly experience. You won’t need to worry about technical complexities. Instead, you can focus on what matters most – your content and your audience.
It’s especially well-suited for beginners who may not have much technical expertise. Bluehost’s control panel is intuitive and easy to navigate, making it simple to set up and manage websites, domains, email accounts, and other hosting-related tasks.
Performance & Reliability
Bluehost has a solid uptime record, which is vital for preventing website downtime and potential loss of traffic and revenue. Bluehost invests in robust server infrastructure and technology to ensure fast loading times and optimal website performance.
WordPress Integration
Bluehost has a strong partnership with WordPress and is officially recommended by WordPress.org. Yeah, they’re basically besties for life.
Bluehost offers one-click WordPress installation and tailored hosting plans optimized for WordPress websites. This integration makes it an ideal choice for users who want to build and manage WordPress-powered websites.
And even if you outsource your website project to someone else, they’ll have a super easy time with it.
While other hosting providers also support WordPress, Bluehost’s close relationship with the platform ensures seamless compatibility and access to WordPress-specific tools and resources.
Speaking of WordPress…
Choosing the Best CMS: WordPress
As opposed to your web hosting company, which works behind the scenes, your CMS is the core reason why the public can view your website. If you were to purchase your domain on Bluehost without investing in a CMS, then you’d have an invisible website that’s doing absolutely nothing for you, your audience, or your business.
So. For your content management needs, WordPress is the way to go. Here’s why:
User-Friendliness
Having worked with clients who used platforms like Squarespace and Wix, I can confidently say that WordPress is the most intuitive CMS. I’m not totally judging, but just kinda sorta judging.
Whether you’re adjusting brand colors and fonts, or ensuring your website looks great on various devices, WordPress simplifies it all. Making changes across your entire website is a breeze, unlike other platforms.
Mobile Optimization
In today’s mobile-centric world, you must have a website that shines on all devices. WordPress makes this seamless, ensuring your site looks visually appealing on desktops, tablets, and mobile devices. The last thing you want is to publish a beautifully written blog post or web page that gets cut off on a mobile device.
I’ve honestly had a lot of fun updating my website, thanks to the ease of Bluehost combined with WordPress. I won’t go on and on, but I recommend checking out your payment options, one of which is $2.95/month. That particular package saves you 40% with a 36-month plan.
Adding Plugins to the Best Website Platforms
We’ve lightly danced around the subject of blogging. Here’s where your blogging process gets even easier. Once you’ve chosen Bluehost and WordPress as your website’s foundation, consider installing these essential plugins:
Yoast SEO
This plugin will help you optimize your web pages and blog posts, making them more searchable and increasing your online visibility. This one’s almost too good to be true; its real-time writing suggestions are like an SEO cheat sheet.
Site Kit by Google
Track your website traffic and gain insights into how your behind-the-scenes changes impact lead generation. It’s essential to understand how visitors discover your website and what keeps them engaged.
Elementor
Over time, you may want to enhance your web pages further. Elementor is a fantastic tool that allows you to do just that, ensuring your website stays fresh and engaging. Whether you’re tech-savvy or not, this plugin allows you to show off your style with animations and intuitive designs.
What We Covered: Best Website Platforms
Friendo, remember this: Regardless of your industry, your website is the cornerstone of your digital marketing efforts, and blogging takes it to the next level. By choosing the best website platforms — Bluehost and WordPress — and utilizing essential plugins, you’ll be well on your way to creating a successful online presence that attracts and engages your target audience.
Further Reading on KatQuintana.com: Interested in more digital marketing tips? Check out these posts next.
Affiliate Disclaimer: A link included in this post allows me to earn extra income via affiliate marketing. I 100% only recommend products/services that I know will work. Thanks for your trust! Also – the promotional price for Bluehost applies to the first term only and renews at the regular rate.
