Have you been considering posting personal content on your business account? Here’s the problem with that…
Never mind! No problem at all! I mean, use your best judgment, and stay on-brand, but…
Sometimes a personal story or a “just because” post is exactly what your audience needs to further understand and trust your brand.
This approach certainly worked back in November, when I posted an impromptu skit I created about people not believing I’m Puerto Rican.
True, in terms of business my ethnicity doesn’t matter 99% of the time. After all, I am a content ghostwriter. I specialize in going unnoticed.
…But this awkward and humorous skit (inspired by real-life events) was super relatable, motivating people to continue to hang out with me online.
After seeing how well that reel performed, I decided to post it again five months later. This breaks up the monotony of my typical posts about digital marketing and entrepreneurship.
Moving forward, if a potential KQ Writing Studio client is lacking a personal connection with me, they have another way of feeling like my buddy.
Plus, the OGs who saw it back in November will get a second laugh!
Of course, sharing personal information and anecdotes is done differently if you have a collective brand (like Apple), as opposed to a personal brand (like Alicia Keys).
But I trust you’ll find a creative way to give your audience some funny and relatable content along the way.
Further Reading on KatQuintana.com: Are you working on filling your social media channels with more on-brand content? Download my On-Brand Content Pillars Guide. It’s free!
