After skipping June’s full moon reflection, I’m back to let you know an important truth: Time is just a social construct, and there is no excuse not to post 20 times a day on Instagram in order to grow your business.
Totally kidding!
The reason this is on my mind? This past month, I’ve tested my limits in terms of content creation. I must have written 30+ email broadcasts and 100+ Instagram captions. After letting the creative juices flow – and straining my poor eyeballs – here are two little lessons I remembered.
You don’t necessarily need more content in order to attract more leads.
What you do need is content that accurately reflects your brand.
This means forgoing trends if they don’t actually connect with your audience. But this can also mean hopping on trends in order to give the people what they want.
Digital marketing is basically one big experiment. As much as marketing gurus would like to tell you they’ve unlocked the secrets to a successful marketing strategy…there’s too much of an ebb and flow on the internet to say that one specific way will work forever. (Prime example: the launch of Threads.) So be flexible!
K, next lesson…
I need music and movement to balance my computer-centric life.
The amount of sitting and staring at a screen that I do is bonkers! The more I’ve given myself time to pick up the guitar, go for a walk, enjoy a hike, or just sing and dance in my room…the more willing I am to push through a tired day and return to my awesome client projects.
Doesn’t matter if you don’t play an instrument, you’re not a singer, or you don’t love to hike. I’m sure there’s at least one way you can insert a moment of creativity or physical activity into your daily routine. Why bother? Well because some days you *can* just end your work and go to bed.
But other times, you have time-sensitive responsibilities you need to fulfill, and your brain is asking for a quick recharge. That’s when you ask yourself, “What’s one non-work activity that could reinvigorate me for the next twenty minutes?” Then go do that thing, and see how ya feel about returning to your work.
All of the above points to the idea that you do not have to burn yourself out in order to grow your online audience and hit your monthly revenue goals. And while it’s fun to test your creative limits, you don’t want to push yourself to the point of resenting your work.
Will I be writing another 100 Instagram captions this month? Definitely not. The past few weeks were a special circumstance of helping a small business with an annual marketing campaign.
Moving forward I’ll be working hard but also smart – while enjoying the heck out of music, nature, and time with people I love.
