digital marketing portfolio
Content Creation, Copywriting & Digital Design
Nothing beats supporting you and…Giving you more time to focus on your zone of genius. Building an audience that’s excited to pay you. Strengthening your content repurposing strategy. Nurturing your email subscribers. Building trust by demonstrating your industry-specific knowledge and skills. Here are examples (2022 – 2024) of what we can create together. 👇🏾
Graphic Design
Philomena Birth Doula Care
An effective Instagram strategy includes non-sales posts. These birth affirmations provided an opportunity to support clients (even before they became clients).
Graphic Design
Philomena Birth Doula Care
The client and I created an “Honest Reflections of a Birth Doula” series to inspire fellow doulas and attract new clients.
Email Copywriting
Peel Simply Skin
After months of sending nothing to a list of 4,000 email subscribers, we averaged a 45-52% email open rate. Plus, we booked clients that hadnĘĽt been scheduled since pre-COVID.
website copywriting
Rind Head Spa
Take notes, people. Boring websites are not gonna cut it in 2025! Let’s scan through the homepage I wrote for this San Diego-based spa (that just so happens to be a 2x award winner).
website copywriting
Rind Skin
I wrote this website to be focused on “you” – because trusting an esthetician with your personal skin goals is a big deal. (How many you’s and your’s can you find?)
website copywriting
Sculpt By Rind
Finally, an about page that doesn’t read like a boring resume! Let’s look at what I wrote for Kim Tran, founder of Sculpt By Rind, Rind Head Spa, and Rind Skin.
website copywriting
Healing Can't Wait
This website came just in time for this non-profit organization’s 2023 launch. Now, they can connect San Diego-based holistic health service providers with the veterans who need them most.
website copywriting
Website Design
Peace Pies
Before this website makeover, this raw vegan restaurant was missing out on sharing their awards, brand values, history, and menu.
Graphic Design
Peace Pies
The owner and executive chef of this restaurant had a unique story to tell. I already added it to the website, but it was time for Instagram to hear about it, too.
Adaptable Writer On-Demand
My passion is helping you express your voice and vision as soon as you need to.
Hey, I’m Kat! My writing modalities span from scientific research papers to free-form poetry and songwriting, as well as business content and copywriting. Through each of these writing journeys, I’ve learned that not everyone needs to read the same thing to get the same outcome. ✍🏾 So, my secret weapon is…adaptability! For 10 years, I’ve practiced conversational writing, tone switching, and content repurposing to match the given platform and audience. And I’ll help you do the same.
Client Success Stories
A High-Impact Instagram Bio Rewrite
Aspen’s Instagram bio needed a makeover to clearly reflect her primary offering while making her profile more searchable. I rewrote the bio to highlight her signature service, ensuring that it…
Creating a Website with Empathy and Sensitivity
Victor, a therapist specializing in clients navigating life changes and relationship challenges, needed a website that would appeal to people in emotionally vulnerable states. I wrote the content with a…
Humanizing Her Brand Through a Press Release
Kim, the founder of a wellness company, needed a press release for her newest business launch. Instead of focusing only on the business offerings, I highlighted her journey as a…
Clear Communication Without Losing Clients
Ari needed to inform a long-time client about an upcoming price increase for her services – a potentially sensitive situation. I helped her craft a professional yet personal email that…
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Let's Work Together!
Authentic writing plus organic marketing is the name of my game. Hire me so you can reduce your writer’s block, increase your lead generation, and strengthen your brand’s online presence.