I’m here to help you feel less overwhelmed or consumed by content creation – because someone in your audience is dying to work with you (they just don’t know it yet). Content creation becomes easier with a step-by-step plan. With the right structure, you can streamline your creative process and create content that truly connects with your target market. Below, I’ll show you the steps I take to plan content, as a copywriter specializing in health and wellness brand content. Whether you’re a brand founder, practitioner, or someone simply looking to level up your communication, you can use my structure as inspiration to plan your content with confidence and ease.
I Consider My Two Audiences
Before I dive into content creation, I clarify who I’m speaking to. In my case, I have two core audiences:
- The entrepreneur who needs my services. This includes health and wellness brand founders and practitioners who feel overwhelmed by content creation and need a writer to streamline the process.
- People who know these entrepreneurs. These could be business coaches, wellness consultants, or even satisfied clients who can refer me to their network.
Tailoring my message to these audiences ensures my content resonates with the right people, whether I’m addressing their pain points or providing value that makes them want to share my services.
I Refer to My Content Funnel
I organize my content according to a funnel strategy, ensuring I’m nurturing leads at every stage:
- Top-of-funnel content grabs attention: shareable writing tips, quick content hacks, or engaging questions.
- Middle-of-funnel content builds trust: client success stories, behind-the-scenes looks at my writing process, or detailed how-to guides.
- Bottom-of-funnel content drives conversions: testimonials, clear calls to action, or limited-time offers for my services.
This funnel approach helps me guide potential clients from discovery to decision-making with ease.
I Choose a Multichannel Strategy
Different audiences use different platforms, so I ensure I’m visible where they spend their time. My strategy includes:
- Instagram: A hub for visually appealing content, ideal for showcasing quick writing tips and behind-the-scenes moments.
- LinkedIn: Perfect for connecting with industry professionals and sharing more in-depth insights about copywriting for health brands.
- Email: Where I nurture my subscribers with actionable advice and updates about my services.
By distributing content across multiple channels, I reach both my target clients and their potential referrers.
I Decide on Posting Frequency
Consistency is key, but so is sustainability. I set my posting frequency based on:
- My goals: Whether I’m promoting a service or building brand awareness.
- My energy levels: I plan my content calendar around busy and lighter weeks, ensuring I stay productive without burning out.
For example, during launch periods, I might post daily. In quieter times, I stick to a few posts per week.
I Select Content Formats
To keep my content fresh and engaging, I rotate through various formats:
- Typography-based carousels: Great for quick tips and bite-sized advice.
- Typography-based reels: Short and impactful, perfect for delivering writing hacks or motivational quotes.
- Face-to-camera videos: For personal connection, where I explain my methods or share stories.
- B-roll footage: Adds variety and authenticity, showing me at work or enjoying life—whether that’s typing at my desk, working out, or relaxing outdoors.
This mix of formats keeps my audience engaged and highlights different aspects of my personality and expertise.
I Plan My Content Creation Process
I streamline content creation by combining two approaches:
- Writing some content on my own: This includes ideas that feel deeply personal or require my unique voice.
- Writing with ChatGPT: I use AI for brainstorming, drafting captions, or refining longer pieces. It speeds up my workflow while allowing me to focus on creative and strategic tasks.
This balance ensures that my content is both authentic and efficient.
I Use a Content Repurposing Plan
One of the best ways to save time is by repurposing content across platforms and formats. For example:
- A blog post can become a carousel, a short video, and a newsletter.
- A testimonial shared on Instagram can be expanded into a LinkedIn case study.
- A writing tip reel can become an in-depth email tutorial.
Repurposing allows me to maximize the value of each piece of content and stay consistent without constantly starting from scratch.
By following this content planning process, I not only stay organized but also ensure that every piece of content serves a clear purpose: connecting with health and wellness practitioners, showcasing my expertise, and building trust with potential clients.
Further Support from Kat Quintana: Want to plan content with me? Let’s focus on your brand’s marketing goals. Book a Power Hour Coaching Call so we can find the easiest way to grow your business online.
