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Kat Quintana > Blog > Entrepreneurship > 7 Essential Mindset Shifts for Online Business Owners
Entrepreneurship

7 Essential Mindset Shifts for Online Business Owners

Kat Quintana
By Kat Quintana
3 Min Read

In a few weeks I’ll be thirty-one. That’s super young. But another year is never guaranteed. As an online business owner – and as a human – I’m ready to grow and exceed my original expectations.

Contents
Forceful Productivity → Restful ProductivityAudience Targeting → Keyword TargetingLow Online Visibility → High Online VisibilityLast-Minute Panic Marketing → Sustainable Content MarketingGuesswork → IntentionVictimhood → LeadershipFast Track to Burnout → Proper Pacing

Instead of waiting for the “right time,” each day I’m shifting my mindset in seven key ways. (Some are nerdier and more spiritual than others!)

  • Forceful Productivity → Restful Productivity
  • Audience Targeting → Keyword Targeting
  • Low Online Visibility → High Online Visibility
  • Last-Minute Panic Marketing → Sustainable Content Marketing
  • Guesswork → Intention
  • Victimhood → Leadership
  • Fast Track to Burnout → Proper Pacing

Let’s take a quick look at each of these seven mindset shifts for online business owners.

Forceful Productivity → Restful Productivity

Whether I’m creating a “me time” block in my Google Calendar or aligning my projects with my menstrual cycle, I get more done by continually tuning into the messages my body is sending me.

READ ABOUT RESTFUL PRODUCTIVITY

Audience Targeting → Keyword Targeting

By studying the questions, needs, and language of my ideal audience, I get to save money on ads while growing in my expertise and creating a more intimate connection with my clients.

READ ABOUT KEYWORD TARGETING

Low Online Visibility → High Online Visibility

I am only as hidden as I want to be. When it’s time to create more content on a wider variety of social platforms, I do so without the need for perfection.

READ ABOUT ONLINE VISIBILITY

Last-Minute Panic Marketing → Sustainable Content Marketing

Urgent action can be wise, but panic blurs my vision of the long-term goal. I reflect this in the way I manage my energy and plan my content ahead of time.

READ ABOUT SUSTAINABLE CONTENT MARKETING

Guesswork → Intention

“If I wake up 7 different days, maybe one day I’ll complete my project.” OR “For the next 7 days I’m going to dedicate 1 hour to finishing this project.” The latter is spoken by someone who’s resourceful and relentless.

READ ABOUT INTENTION

Victimhood → Leadership

Misfortune, pain, trauma…they’ve all been a part of my life. I can either own them or let them own me.

READ ABOUT LEADERSHIP

Fast Track to Burnout → Proper Pacing

Think about it – every athletic competition requires stretching, training, building, and sacrifice. And it also requires rest, recovery, reflection, and pacing.

READ ABOUT PACING


I haven’t learned any of this by myself. Grateful for those who have supported me throughout my life.
What about you? Which mindset shifts are you learning?


Further Reading on KatQuintana.com: If you’d like to learn more about integrating your personal mindset with your business strategy, read my guide on the Sustainable Content Marketing Framework.

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TAGGED: leadership, local business, marketing, mindset, owning a business, productivity, small business, work life balance
Kat Quintana April 14, 2023
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