Confession time: I’m not your decade-long marketing guru.
Yup, I studied health science and wrapped up my public health studies in 2017. Yet, for years I was known in my local community as a songwriter and front-of-house customer service lady.
So, when I stepped into the digital marketing industry in 2022, I approached everything with one core question:
“Can we hold the manipulation and add an extra dash of service?”
Over time, I realized marketing and sales, when done right, are forms of service. They’re invitations. And writing – from websites to email campaigns to Instagram posts – is simply a way to extend the invitation (into your treatment room, wellness plan, health consultation, or online program).
I’ve used this perspective to write for award-winning wellness brands and for solo practitioners taking their very first steps. And what I’ve seen over and over again is this:
The more your communication reflects you, the greater (and healthier) impact you make.
That’s why I created Wellness Leader Lab – to give you self-paced tools, writing prompts, templates, and reflections that you can shape to fit your voice, your values, and your vision for leadership. This isn’t about learning my way. It’s about having space to cultivate yours.
