As a 31-year-old who’s had plenty of twists and turns in her career, I can vouch for the power of in-person networking. It’s had an incredible impact on both my personal and professional life. Along with content marketing and legal protections, networking is a crucial part of my business plan.
Why Is Networking a Part of My Business Plan?
Through in-person networking, I’ve not only made fantastic friends but have also sealed the deal with some amazing clients. It’s been a game-changer for building my online audience, and as a bonus, I’ve brushed up on my social skills along the way.
Plus, I’ve even landed some fantastic music gigs and stumbled upon inspiring leaders and mentors. But it’s not just about me; it’s about creating a community, recognizing our shared goals, and helping each other succeed.
The Value of Showing up In-Person
In today’s fast-paced world, where AI tools are popping up left and right, it’s crucial to strengthen our connections with real people. Let’s get back to being human, building meaningful relationships, and growing beyond the confines of our screens.
Now, let’s get into the nitty-gritty of preparing for in-person networking.
What to Do in Preparation for In-Person Networking
Embrace Real-Life Experience
Don’t wait for the perfect moment; start taking risks and making those delightful mistakes today.
Be Vulnerable
Authenticity is magnetic; be yourself, not who you think others want you to be. Stay true to your brand and values, no matter how others present themselves.
Identify Your Needs
What’s your networking goal? Do you need referrals, professional connections, or just fresh perspectives?
Be a Giver
Approach networking with the mindset of mutual benefit. People are drawn to those who are willing to contribute.
Craft Your Elevator Pitch
When you walk into a room of new people, you’re bound to answer the question, “What do you do?” Now’s the time to prepare a quick introduction.
Radiate Confidence
Hold that “I am valuable” energy and let it shine through your body language. Confidence is your secret weapon.
What if you’re introverted or still building your confidence?
How to Network if You’re Shy or Introverted
Start Small
Make your initial goal just to show up, without any pressure for instant results. No need to seal a business deal or meet your future partner. (Although, bonus points if this happens!)
Breathe Deeply
Take calming breaths to ease those nerves and signal to your brain that you are safe and ready to engage in conversations with new people.
One Eye at a Time
When chatting with someone, focus on one eye to make those eye-to-eye conversations feel less intimidating.
Open Posture
Project approachability with relaxed shoulders, expressive hands, and a friendly smile. People are drawn to warmth.
Warm Up Your Voice
Try some vocal warm-ups like singers do to make your speaking voice more comfortable.
Okay cool – you’re all warmed up! But what do you actually say?
What to Say During Networking Conversations
You’ve put in the behind-the-scenes preparation. Now it’s time to be your best self. And remember to:
- Share your elevator pitch.
- Talk honestly about your work, passions, and hobbies.
- Ask, “How can I be of service to you?”
- Ask, “Do you know anyone who can help me with XYZ?”
- Add some humor to break the ice.
- Show you care by actively listening and repeating what others share.
- Share a call to action without making it feel like a call to action
Where to Point People at the End of Conversations
Website
Share your website for more information about your team, products, services, or upcoming events.
Social Media
Connect on social media platforms to stay in touch and expand your online network. Bonus points if you snap a selfie and ask your new acquaintance to DM it to you, so you remember to follow up with them the next day.
Share your email address for further communication, especially if you need to share files, documents, or long pieces of information.
Business Card
Of course, people are drawn to digital connections, but if you have a well-designed business card, then go ahead and hand it out before you go.
Phone Number
Some conversations are better done out loud. Offer your phone number for direct communication at a designated time.
Let’s rewind for a second. Where can you go to build your professional network?
Where to Find Networking Opportunities
Start by searching for seminars, workshops, or industry-specific events on:
- Facebook Events
- Eventbrite
- MeetUp
- Google Search
You could also go the extra mile by:
- Joining industry-specific networks or associations.
- Asking friends and colleagues for recommendations and introductions.
- Hanging out at coffee shops, art galleries, and community events, with the intention of making new connections.
- Walking (instead of driving) to local spots, giving yourself more chances to meet people face-to-face.
What We Covered
Remember, in-person networking isn’t just about what you can get; it’s about the incredible community you can build and the knowledge you can share. So, put on that confident smile, embrace your authenticity, and get ready to make some amazing connections. You got this!
Further Reading on KatQuintana.com: Want some more guidance as you grow your professional circle? Check out these guides on entrepreneurship.
