The other day a friend told me that Linktree straight up isn’t his vibe. He can’t stand it, in the same way I can’t stand olives, capers, and sun-dried tomatoes.
And that’s totally okay. But when he said that I laughed, since I built katquintana.com/links as my personal take on Linktree.
It suits my needs, but what about yours?
If you’re looking to share multiple links with your audience in a user-friendly vertical menu style, it could be a game-changer. But beyond that, there are numerous ways to attract new leads and convert them into loyal customers, clients, or students.
Let’s look at 6 simple ways to get more leads to your website and help future customers learn about your offers.
Heads up: If your website is one of the main places where people can learn about your products, services, programs, and prices…and/or if it’s the only place where people can book appointments with you…
…it’s time to get more eyes on that website!
But if your only online presence is on social media, then these options might not be relevant to you.
Share Links in Direct Messages (DMs)
One subtle yet effective strategy is to share your website links directly through DMs. The key is to avoid coming across as spammy or unhelpful. Engage with your audience in a genuine manner, addressing their specific needs and interests when sharing links.
For example, a few weeks ago a brand new Instagram follower sent me a DM, asking if it was too late to register for my content marketing workshop. At that point it was too late, but I told her there was another workshop coming up in a few weeks.
As soon as I updated the Calendly link for that workshop, I shared the link with that new lead via DM. She expected it. She wanted it. It wasn’t a spammy situation.
Utilize Instagram Stories Link Sticker
Another great way to get more website leads is to leverage Instagram’s Stories feature. Basically, you’re going to use the link Stories sticker to direct traffic to your website. Make sure that your Stories content provides context for the link sticker, making it more appealing and relevant to your followers.
Optimize Your Instagram Bio
Enhance your Instagram bio by adding multiple website links or creating a Linktree-inspired page to make navigation easier for your audience. Visit katquintana.com/links for an illustration.
Incorporate Links in Email Marketing
Email marketing remains a powerful tool in your arsenal. When sending out broadcasts to your email list, include website links tailored to your message. Create visually appealing links in your emails using your brand’s colors and fonts to increase click-through rates.
Harness the Potential of Paid Advertising
If your marketing strategy includes paid search or social advertising, capitalize on this by directing your audience to specific website links after capturing their attention. Paid advertising allows you to reach a highly targeted audience, increasing the likelihood of converting leads into customers.
Just keep in mind that it’s helpful to first test out your advertisements by sharing organic content.
Boost Organic Traffic with Blogging
Blogging, despite its minimal cost, can yield substantial results in the long run. By creating content optimized with highly searched keywords and keyphrases, you can attract organic traffic over time.
Consistency in publishing quality blog posts is key to building your online presence and authority in your niche. Plus SEO. Always incorporate SEO in one way or another!
What We Covered
In a digital landscape where your website serves as the primary hub for showcasing your offerings and facilitating interactions, it’s crucial to drive more traffic to your site.
However, if your online presence is primarily on social media, the strategies I touched on may not be as relevant to your specific situation.
Experiment with these methods to get more website leads, and find the right mix that suits your unique business goals and audience. Have fun!
Further Reading on KatQuintana.com: Curious how to bring new leads to your business? Read this guide on generating and converting leads.
