If you’re wondering about the best methods for finding customers online in 2023, strategic blogging is a great place to start.
What is strategic blogging? Simply put, it’s making your web pages easily indexed on search engines (AKA found by Googlebot). In the world of KQ Writing Studio, “search engine” is synonymous with Google, as it is the most widely used search engine out there.
Aligning your digital marketing strategy with Google makes finding customers online a straightforward process.
A significant part of getting indexed is conducting keyword research to identify blog topics that align with popular Google searches. Writing engaging blog posts based on keyword research helps Google push your website closer to page one.
Why do we care about making it to page one? Well, when was the last time you typed a question into Google and proceeded to click on page 10 to find your answer?
Exactly.
Almost no one does this, especially if they’re pressed for time. Google search users automatically trust the results on page one because of convenience, as well as the assumption of authority.
Existing closer to page one tells Google search users that your information, products, or services are important. Hello, potential customers!
Further Reading on KatQuintana.com: Need more help finding customers online? Read my digital marketing guides here.
