Aspen’s Instagram bio needed a makeover to clearly reflect her primary offering while making her profile more searchable. I rewrote the bio to highlight her signature service, ensuring that it was the first thing anyone saw when they landed on her page. I also included targeted keywords to improve searchability, making it easier for potential clients to find her through Instagram’s search function. When you only have a few seconds to grab your reader’s attention, you might as well express your core values and offers immediately.