Unless growth isn’t on your radar, you’re probably asking these 2 questions:
“How can my business gain exposure?”
“How do I get in front of my ideal customer or client?”
Marketing your business digitally is where it’s at in 2023 and beyond.
In the digital world, you’re gonna want to get on Google’s good side. Specifically, start writing long-form blog content and posting it to your website.
But wait – this isn’t “hobby blogging” without a strategy. Your blog content needs to be both robotic and human.
Here’s a quick breakdown of the Robotic and Human Content Marketing Model:
Robotic content: SEO-based, so it’s easy to plan and aligns with real-time web data.
Human content: Covers topics that people care about and represent your brand well.
With both elements in play, you get to build a blog that keeps you competitive, visible, and trustworthy within your niche.
Here’s the reality of marketing without SEO-friendly content: Google might not understand what to do about your website.
When your website doesn’t contain the keywords and topics that reflect the needs of your ideal customer/client, Google has little reason to bump you closer to page one.
Another way of saying this: Google decides not to show the reader your website within the search results page, because your website doesn’t seem to match the search intent.
Think about this.
People have to learn or discover your web address, but they don’t have to learn the questions they already have. They’re already asking them because they’re a part of their reality.
This is why we write blog content that speaks to our audiences’ minds.
Side Note: Over time, this pays off, and your reader will have your website domain memorized. For example, each time you visit my website you get a bit closer to memorizing “katquintana.com.”
Want another (yummier) example?
Kat needs to bring dessert to a Christmas party, so she intuitively types “Puerto Rican flan recipe” into Google Search. She quickly discovers SalimasKitchen.com, because that website ranks on page one for the keyphrase “Puerto Rican flan recipe.”
Next time she has a related inquiry, Kat will go directly to SalimasKitchen.com. She might even follow the brand on Instagram and subscribe to their email list.
The brand is officially on her radar, leaving potential for more website visits in the future.
Search intent. Keywords. Link architecture…
It’s a lot of nerdy fun! Ok, maybe not for you. That’s why I’m offering consulting and ghostwriting services.
P.S. Respectfully — My mom has the best flan recipe in her brain, So I will not be asking Google how to make flan.
