2022-2025
Brand Copywriting
& Content Writing
Portfolio
I am currently accepting new clients! Let’s find out if I can create what your brand is looking for. My past projects will help you understand my creative style. If you’re into it, I invite you to call or email me. 👋🏾 Talk to you then.
Featured Case Studies
Rind Head Spa
Here's how I did it:
See Project DetailsPeace Pies
Here's how I did it:
See Project DetailsPhilomena Birth Doula Care
Here's how I did it:
See Project DetailsCopywriting Projects
Email Copywriting
Peel Simply Skin
After months of sending nothing to a list of 4,000 email subscribers, we averaged a 45-52% email open rate. Plus, we booked clients that hadnĘĽt been scheduled since pre-COVID.
website copywriting
Rind Skin
I wrote this website to be focused on “you” – because trusting an esthetician with your personal skin goals is a big deal. (How many you’s and your’s can you find?)
website copywriting
Sculpt By Rind
Finally, an about page that doesn’t read like a boring resume! Let’s look at what I wrote for Kim Tran, founder of Sculpt By Rind, Rind Head Spa, and Rind Skin.
website copywriting
Healing Can't Wait
This website came just in time for this non-profit organization’s 2023 launch. Now, they can connect San Diego-based holistic health service providers with the veterans who need them most.
Website Copywriting
Journey Counseling Center
My up-to-date website copy helped this psychotherapist connect with his target audience, including native Spanish speakers.
Email Copywriting
Suga Skincare
After designing a repeatable email newsletter structure, I wrote the founder’s monthly newsletter, promoting seasonal deals and boosting brand loyalty.
Content Writing Projects
Blog Content Writing
Restoration Orthopaedics
This medical practice needed a boost in web searchability and patient relationships, so I wrote a series of concise, SEO-friendly blog posts.
Press Release Content Writing
Kim Tran (Founder of Rind)
After I wrote Kim’s three websites, she asked me for help with further brand awareness. This press release was a straightforward way to alert the local media about the important work this San Diego founder was accomplishing.
Blog Content Writing
LEW Environmental
This lead/asbestos remediation company wanted their blog to help build relationships with future residential, governmental, commercial clients.
blog content writing
Healing Can't Wait
While writing the website copy for this non-profit organization, I also wrote a small collection of SEO-friendly blog posts. All of the posts reflect the brand values and help the reader understand the role of the business.
Blog Content Writing
Petruzzelli Brothers
This excavation and landscape supply company wanted to give their potential customers an extremely digestible blog post to help simplify the sales process. No fluff…just a clear breakdown of how the company does its thing.
Blog Content Writing
Peace Pies
After completing the website copywriting and design process, I wrote these short blog posts to help customers understand important aspects of the specialty menu.
Adaptable Writer On-Demand
My passion is helping you express your voice and vision as soon as you need to.
Hey, I’m Kat! My writing modalities span from scientific research papers to free-form poetry and songwriting, as well as business content and copywriting. Through each of these writing journeys, I’ve learned that not everyone needs to read the same thing to get the same outcome. ✍🏾 So, my secret weapon is…adaptability! For 10 years, I’ve practiced conversational writing, tone switching, and content repurposing to match the given platform and audience. And I’ll help you do the same.
Success stories from my
health & wellness industry clients:
📩 When a wellness mentor needed her email funnel to do the heavy lifting…
We rewrote her entire nurture sequence to align with her voice, build trust through free resources, and guide leads naturally into a high-ticket program via a video sales letter.
HEALTH IMPACT: More individuals gained access to deep personal development work that improves emotional resilience and mental clarity — both vital to holistic health.
📬 When a local spa needed to reconnect with old clients…
We created a warm, low-pressure email series that gently re-engaged their pre-COVID audience (and helped them book self-care sessions with ease.)
HEALTH IMPACT: More women returned to trusted care routines that support relaxation, pain relief, and skin health — important contributors to long-term wellness.
🧠When a psychotherapist felt ready to evolve her private practice…
Our 90-minute Brand Voice Chat helped her redefine her ideal patient, craft short-form marketing language, and expand it into long-form website copy. She used this to launch Google ads and grow into a new revenue tier.
HEALTH IMPACT: More adolescents and adults found accessible, personalized therapy — a protective factor for long-term mental health and community well-being.
💧 When an eco-health brand founder was overwhelmed by how to show up online…
We wrote homepage copy she could repurpose across platforms, giving her a confident foundation for an e-commerce launch that felt clear, calm, and cohesive.
HEALTH IMPACT: Her customers could clearly understand the value of her wellness products, supporting informed choices around preventative care and lifestyle support.
đź©ş When health access met a deadline, words needed to work fast.
A non-profit bridging veterans with local health services needed their website written last-minute before a neighborhood launch party. We curated clear, honest messaging across their web pages and first blog posts. This was done swiftly and soulfully, so their mission could shine from day one.
HEALTH IMPACT: Veterans and their families now have clearer access to vital health resources — a key step in reducing care gaps in underserved communities.
✨ When a spiritual business leader wanted to deepen her presence on Instagram…
A single Power Hour coaching call helped her clarify the pieces of a flexible, trust-building content funnel. It was designed to prevent burnout, offer variety, and magnetize her ideal clients through her real-life personality and energetic presence.
HEALTH IMPACT: She built deeper trust with her audience, making it easier for people to seek spiritual and emotional support in ways that feel human and grounded.