Kim, the founder of a wellness company, needed a press release for her newest business launch. Instead of focusing only on the business offerings, I highlighted her journey as a founder, emphasizing the accomplishments only she is contributing to her industry. By telling her story as a powerful yet relatable individual, I helped Kim create curiosity among her audience.
This kind of self-expression isn’t afraid of honest bragging. In fact, when it’s honest, we don’t need to call it “bragging.” It’s letting go of social fears, stating the facts, and inviting others to join the mission.
