Ari needed to inform a long-time client about an upcoming price increase for her services – a potentially sensitive situation. I helped her craft a professional yet personal email that conveyed the price change with a tone of gratitude. By focusing on the value of the relationship and the continued benefits of her service, the message came across as thoughtful and respectful.
This is the type of self-expression that helps clients feel appreciated rather than put off. This level of communication allows you to manage your price increases or other business announcements without damaging trust.
