👍🏾 Now accepting new clients
For startups, solopreneurs, and small teams that are doing *big* things. Want to bring your creative rhythm to life? Let’s craft a brand voice you love and share it everywhere with clear writing and thoughtful design.
👍🏾 Now accepting new clients
For startups, solopreneurs, and small teams that are doing *big* things. Let’s craft a brand voice you love and share it everywhere with clear writing and thoughtful design.
01
Gather your most urgent (1) digital marketing questions, (2) client attraction roadblocks, and (3) business writing projects. Walk away with bite-sized action items that push you closer to your authentic communication style and revenue goal. The call recording will be sent to you for future reference. Investment: pay what you can.
Let’s get your name, service, or upcoming event posted at Lazy Acres or your favorite coffee shop!
Letʼs identify the elements of an SEO-friendly blog strategy that educates your ideal customers/clients and demonstrates your expertise.
Letʼs address the small but mighty elements of an email marketing strategy that breaks through the noise of a crowded email inbox.
No need to go viral! Instead, letʼs aim for authentic content creation and online engagement, as well as the larger-scale strategy that will keep your audience engaged and excited to pay you.
Letʼs avoid these two common traps: Overwriting and assuming interest. Donʼt worry — Iʼll explain exactly what this means for your brand.
Can you trust the ideas flowing out of your mind and onto the paper in front of you? How much deeper can you describe your idea without interrupting your creative flow?
02
Wouldn’t it be nice to express yourself in a way that made as much money and impact as you desire?! As an executive or entrepreneur, your words weigh a ton. When communication is feeling tricky and you’re pressed for time, use Expression On-Demand so I can simplify your creative process. Investment: $700/month.
✺ Make unlimited content writing and copywriting requests (submit with a 48-hour notice, at minimum).
✺ Receive five rounds of edits per writing project (we’re not done until you love the way you sound).
03
Polish your words, one piece at a time. Whether it’s an existing email, web page, blog post, social media caption, e-book chapter, or online course module…I’ll edit your writing to reflect your unique voice and connect with your audience. You may request editing for up to 5,000 words per month. Investment: $250/month.
✺ Unlike Expression On-Demand, this is not a writing-from-scratch service. You will submit an existing piece of content as a Google Doc.
Refine structure, tone, and clarity to ensure your message shines. (I can reorder entire paragraphs and sentences, if needed.)
Catch typos, grammar mistakes, and formatting issues for a clean, professional finish.
Submit one project request at a time, and receive your first edit within three days.
We’ll put our heads together to ensure your content/copy sounds like you.
04
A 90-minute Brand Voice Chat helps you explore your natural, professional self-expression. I’ll reconnect you with your unique voice and sharpen your ability to speak and write confidently. You’ll learn how to improvise and write more freely, with or without AI tools. It’s a creative stream-of-consciousness experiment that ends in a concrete Brand Voice Guidelines Document.
✺ This service is ideal for a solo professional or small business team leader who wants their marketing pieces to feel natural and true to their mission. Investment: $400.
A written foundation that helps you or your copywriter stay aligned with your brand voice during website, sales page, or landing page creation. (Want me to write your website? See the service below.)
A clear tone and language style that makes your social media, emails, and website feel like they’re all coming from the same heart-centered place.
Multiple ways of expressing your key ideas so you never feel stuck repeating the same sentence (e.g., How would you turn a 5-sentence paragraph into a strong 5-word phrase?).
A ready-to-use library of words, phrases, and paragraphs that reflect your voice and values, making it easier to stay visible online without overthinking every sentence.
05
Your website exists to build relationships and convert sales, while youʼre busy doing your thing. Not only will this copywriting project highlight your unique offer(s), but weʼll use language thatʼs unmistakably you. Plus, you’ll have a never-ending source of social media content ideas. Investment: starts at $2,000.
✺ You may request to add on Website Design!
A 90-minute conversation that identifies your brand’s go-to language.
The reference document that supports this copywriting project, as well as your future content creation.
Your website heading and paragraphs will utilize the right blend of education, persuasion, and conversational writing. The priority is to inspire the reader, not pressure them.
Buttons, headings, and taglines will further communicate your brand voice and brand values, while boosting lead conversions.
Each page comes with a unique name and meta description that further supports your website searchability.
06
Authentic content creation that feels like you (and doesn’t depend too much on AI). Great for online marketing platforms and brick-and-mortar flyer placement. Investment: starts at $500/month.
Captions, video scripts, and/or graphics written for Instagram, Facebook, or TikTok.
Minimalist yet effective flyers or social media graphics that hook your audience members & point them to a product, service, or program they *truly* need.
Brainstorming, writing, designing, and scheduling your email campaigns.
Ready to show up more powerfully online? This brand voice document is all about having options as you write to your audience and distinguish yourself from competitors.
After a 90-minute Brand Voice Chat, youʼll be left with a document that:
✺ provides context for your website copywriting project
✺ creates uniformity across all online platforms
✺ creates consistent messaging over time
✺ provides multiple ways of sharing your core message
✺ provides a single place to copy-and-paste words, phrases, sentences, and paragraphs that grow your online presence
If you had only a few seconds to get someone excited about what you sell, how would you pitch yourself?
Brand-specific phrases and paragraphs that can be repurposed endlessly (throughout your social media, emails, and website).
How to keep your written communication simple and effective while embodying your brand archetype.
✓ Psychotherapists & therapy private practices
✓ Estheticians & skin spas
✓ Birth, pregnancy & postpartum doulas
✓ Holistic health educators
✓ Health food stores & restaurants
✓ Non-GMO food & beverage brands
✓ Physical therapists
✓ Stretch therapists
✓ Occupational therapists
✓ Self-defense schools & instructors
✓ Clean water businesses
✓ Eco-friendly home businesses
✓ Non-toxic hair salons & stylists
✓ Sober-curious & alcohol-free brands
✓ Fragrance-free skincare brands
✓ Music therapists
✓ Sound healing facilitators
✓ Personal trainers
✓ Health coaches
✓ Health & wellness authors
Clients have said…
– Jen W.
– Nicole M.
– Ari K.
I’ve helped:
✓ A skin spa reconnect with pre-COVID clients through thoughtful, on-brand email copy and design
✓ Solo practitioners and award-winning wellness brands sell $100–$2,000+ offers
✓ Alternative health professionals find the words for services as unique as theirs (e.g., safe water systems, somatic healing, spa packages, stretch therapy, and more)
I’ve helped:
✓ A skin spa reconnect with pre-COVID clients through thoughtful, on-brand email copy
✓ Solo practitioners and award-winning wellness brands sell $100–$2,000+ offers
✓ Alternative health professionals find the words for services as unique as theirs (e.g., safe water systems, somatic healing, spa packages, stretch therapy, and more)
