Peace Pies is an award-winning, family-owned restaurant with two locations in San Diego County: Ocean Beach and Leucadia. They serve a full menu and handmade desserts that are 100% raw vegan, gluten-free, and soy-free. Online shoppers throughout the U.S. buy their recipe books and non-perishable foods.
After recovering from a fire and reopening the Leucadia location, Chef and owner JP Alfred asked me to makeover his website to reflect recent milestones, menu updates, and the aesthetics found inside both locations.
✅ Facilitated a Brand Voice Chat with the owner’s wife to capture organic brand messaging
✅ Facilitated email and text communication to confirm copywriting and design choices
✅ Curated new typography and a color palette to reflect the interior design of both locations
✅ Extended the founder’s voice into a clear, inviting website experience
✅ Implemented local SEO best practices to boost searchability
A complete done-for-you rewrite and redesign:
✅ Homepage with business history and awards
✅ Shop page for non-perishable orders
✅ Philosophy page
✅ Menu page
✅ FAQ page
✅ Later add-on: Cakes page
✅ Later add-on: Blog page
Is it time to (re)launch your website?
Vibrant Homepage
Business Philosophy Page
Visual Identity Creation
Photo & Video Placement
Featured Awards Section
⬆️ That’s what I’ll create for you while you’re serving your customers/clients, managing your team, connecting with your community, and fulfilling your CEO role.
Is it time to
(re)launch your website?
Vibrant Homepage
Business Philosophy Page
Visual Identity Creation
Photo & Video Placement
Featured Awards Section
⬆️ That’s what I’ll create for you while you’re serving your customers/clients, managing your team, connecting with your community, and fulfilling your CEO role.
Website, Email, Social Media
Writer & Designer
Hi, I’m Kat,
Your Newest
Creative Partner
Your work is worth greater visibility and simpler sales, isn’t it? Great! Over the next few weeks, let’s elevate the way you connect with leads, gain customers, and grow your brand recognition online. I approach every website, email, and social media project with a blend of intuition, market research, and minimalist design principles. In the end, you have a digital platform that attracts your buyers and builds real relationships (which makes the wild ride of entrepreneurship all worth it 😉).