Project
Blog content delivered via Google Docs
Challenge
The client wished to increase their online visibility and highlight their custom vegan cakes. Our goal was to produce one long-form, SEO-friendly blog post that would inspire vegan customers. Specifically, we outlined seven types of vegan cakes that a reader could make themselves or simply purchase from The Moth Coffeehouse.
Role
KQ Writing Studio was fully responsible for the keyword research, outlining, and ghostwriting of the blog post. We used the website and social media accounts of The Moth Coffeehouse in order to source key details.
Result
The client has the authorship of a 778-word blog post, featuring seven vegan cake recipes from popular vegan baking blogs. The blog post attracts Google search users who are searching terms related to “best vegan cake ideas.” The post quickly answers the question, “What kind of vegan cakes could I make for a party?
DISCLAIMER
This is a spec piece, written solely for the purpose of our portfolio. The views and opinions expressed in this blog post are our own and do not necessarily reflect the views or positions of The Moth Coffeehouse.
