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The client wished to increase their online visibility and highlight their participation in local events. Our goal was to produce one short-form, SEO-friendly blog post that neighboring businesses would be inspired to share on their social media accounts. Specifically, we associated the brand with the 7th annual Adams Avenue Spirit Stroll, a shopping and dining experience happening in the Normal Heights neighborhood, on Small Business Saturday.
KQ Writing Studio was fully responsible for the keyword research, outlining, and ghostwriting of the blog post. We used the websites and social media accounts of Liquid Eden Water Store and Adams Avenue Business Association in order to source key details.
The client has the authorship of a 518-word blog post, featuring 11 Normal Heights small businesses. The blog post attracts Google search users who are searching terms related to “normal heights san diego.” The post quickly answers the question, “Where should I shop or dine in San Diego on Small Business Saturday?”
This is a spec piece, written solely for the purpose of our portfolio. The views and opinions expressed in this blog post are our own and do not necessarily reflect the views or positions of Liquid Eden Water Store.
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