(Although, I do love a well-written video script that gets new leads in the door!)

I’m not convinced there’s a one-size-fits-all approach to attracting your clients or patients.

And I definitely don’t go around preaching, “You must only use XYZ content strategy to reach your next revenue goal.”

Business is different for everyone.

Depending on…

• your lifestyle goals
• your current practice/business size
• your niche

…your marketing strategy HAS to look different from everyone else’s.

With that said, if you are a service-based business owner or you’re a professional service provider, then I highly encourage you to post more video content in 2025. As you share videos of yourself with potential clients, you get to demonstrate the body language and communication style that clients can expect once they start working with you.

At the same time, you have to find exactly the kind of video content creation that matches your goals (regarding money, time at work, and client relationships).

So instead of putting yourself in a box, please keep things adaptable. That’s your one assignment in 2025!

Remember that all video marketing starts with writing down great ideas. Starting right now, I’m making my writing available to you in the most flexible way possible – whatever you need, whenever you need it.

The post Should You Post More Reels & YouTube Videos in 2025? appeared first on Kat Quintana.

Lesson 1: Trust your gut.

Here’s how it started.

At that time, my role as brand manager involved writing tons of social media posts and editing copy for an online coaching program. The business owner had already built the brand and was now entrusting me with crafting words that would represent the brand.

No, that brand didn’t 100% match my vibe. In terms of lingo, aesthetics, and tone of voice, we were similar but different. Still, I appreciated the work we were doing. And I realized the more I put myself in the brand’s shoes, the easier it was to create sales-oriented copy that aligned with the business owner’s vision.

Lesson 2: Empathy works.

As I wondered what I could do to enhance our social media presence, our sales page, etc., other questions popped up:

“What if blog posts helped us become more searchable on the web?”

“What if we could balance our sales copy with [non-sales] organic content that helped our audience feel connected, educated, and empowered?”

I quickly wrote these inspirations and more in my notes app. Ironically, two days later I was laid off.

Lesson 3: Losses are gifts.

So, the question became:

“Should / How do I market myself as a blog content writer for small businesses?”

Here’s how it’s going.

Somehow, my eyeballs are still in tact after spending countless hours learning about SEO, marketing, blogging, and branding.

Lesson 4: YouTube is your friend. 

Beyond the studying, these past six months have reminded me of this:

Like it or not, my career path is unconventional. It’s artistic. Frustrating. Lovely. For the past 15 years as a working woman, all signs have pointed to “THIS AIN’T NORMAL!” Today, I celebrate this as a blessing.

So, what do I have for you creators and small business owners? I’ll call it a real-time educational journey of increasing online visibility through SEO-friendly content.

Need organic marketing tips? How about keyword research and batch writing? I hope to help you in my own scrappy and homegrown way.

If just one creator or small business owner can take what I’ve learned and use it to their advantage, that’s quite enough for me!

The post 4 Lessons I Learned After Being Laid Off in 2022 appeared first on Kat Quintana.