This becomes even more valuable when it’s time to delegate your work to another team member. From researching keywords to outlining blog posts, the upfront organization saves everyone time and energy later.

The upfront work of creating templates is like writing an instructional manual for yourself. Over time, sticking to your own rules and standards becomes a no-brainer. Templatized writing elevates your brand, as it supports consistent communication.

You can templatize your keyword research process, using a table in Notion or Google Sheets. Some of the core keyword metrics you will record in your table are: monthly search volume, keyword difficulty (or competition), and organic click-through rate (CTR). You will access these metrics with a keyword research tool.

Each time you research a new keyword, you will determine whether or not it meets your minimum requirements.

For example, when I enter a niche-related keyword into Moz Pro, I’ll filter the results by search volume, so that only the keywords with at least 1,000 monthly searches appear in the results.

I can then save my preferred keywords in my table, to later convert them into blog post titles. This process eliminates keywords that don’t best support your on-page SEO.

Once you’ve chosen your desired number of keywords — and they align with your niche and brand — it’s time for titles.

Perhaps your monthly keyword research session yields five keywords. You’ll intend to rank on Google for all five, so you’ll create five working titles.

For example the keyword “digital content” becomes the working title “5 Digital Content Creation Hacks You Need in 2023.”

Remember — working titles are temporary titles used while blog posts are in progress. You can always change them later.

Blog post titles can be templatized with rules like: (1) the keyword must show up within the first 3 words, (2) the keyword is followed by 3-4 words, and (3) the year comes at the end.

Blog post titles must also align with search intent. Stay aligned by selecting blog post formats to use repeatedly. Two of the best formats for SEO-focused blogging are listicles and instructional blog posts.

Listicles (or “best posts”) are numbered lists used for ranking products and services. They help the reader find the best purchase within a sea of options. Someone searching for  product rankings will click on a post that resembles “17 Best XYZ Products.”

Instructional blog posts (or “how to posts”) explain a process or skill. Technically, these can also be considered listicles, if the instructions are organized in numbered lists. Someone searching for instructions will click on a post that includes “how to” in the name, rather than one with “top” or “best.”

Ask Yourself. What does my chosen keyword tell me? Does my reader intend to learn, shop, or receive instructions?

Within your listicle and instructional formats create outlines that contain introductions, headings, subheadings, body text, conclusions, hyperlinks, images, and FAQs, as needed. Plan to add internal links over time, as you publish more related blog posts.

Organize your titles in a marketing calendar, which informs the order in which you’ll write the posts. Keep in mind events, holidays, and launches that are relevant to your business. Dedicate weekly hours to batch writing your blog posts, increasing your focus and speed. Analyze your website traffic and keyword data over time to identify ways to improve your blog content strategy.

If you run your business by yourself, then your golden, time-saving opportunity lies in outsourcing. Hire a ghostwriter who is familiar with your niche and upholds writing ethics.

The post How To Quickly Write Blog Posts Using Templates appeared first on Kat Quintana.

What is strategic blogging? Simply put, it’s making your web pages easily indexed on search engines (AKA found by Googlebot). In the world of KQ Writing Studio, “search engine” is synonymous with Google, as it is the most widely used search engine out there.

Aligning your digital marketing strategy with Google makes finding customers online a straightforward process.

A significant part of getting indexed is conducting keyword research to identify blog topics that align with popular Google searches. Writing engaging blog posts based on keyword research helps Google push your website closer to page one.

Why do we care about making it to page one? Well, when was the last time you typed a question into Google and proceeded to click on page 10 to find your answer?

Exactly.

Almost no one does this, especially if they’re pressed for time. Google search users automatically trust the results on page one because of convenience, as well as the assumption of authority.

Existing closer to page one tells Google search users that your information, products, or services are important. Hello, potential customers!

Further Reading on KatQuintana.com: Need more help finding customers online? Read my digital marketing guides here.

The post Finding Customers Online With Strategic Blogging appeared first on Kat Quintana.