I promised myself I would get uncomfortable and start putting myself out there as a business owner, well before I felt fully ready.

At the moment, I knew this promise would cost the entire way I saw my time, my intelligence, and my professional capabilities. Today, I’m so grateful I paid up!

Stop Sitting

In the summer of 2022, I started managing a restaurant. Loved the leadership role, loved the hustle, but I quickly knew it was time to go. I told myself, “If I leave this job, I won’t have any money, so I must act on this idea I’ve been sitting on.”

What was that idea?

Well, earlier that year I considered offering a copywriting service to small businesses. I wanted to help business owners spend less time on their websites, programs, and social media…and more time doing the things that only they could do.

That vision had since turned into blog content ghostwriting, which saves entrepreneurs time by giving them an endless source of social media content repurposing.

Plus, strategically written blog posts are great for SEO — and most entrepreneurs aren’t interested in studying SEO when they could be focusing on their specialties.

100% Facts

After leaving my restaurant job in August of 2022, I was pumped to develop a business plan for my new ghostwriting service, however…

A standard 9-to-5 job still sounded appealing, because of the financial stability associated with it.

So, one night I wrote a note to myself (well past my bedtime) and I made it my iPhone background.

The note reads:

Using my time to gain experience and create tangible results will get me a worthy job more quickly than spending 7 days a week on job boards. By giving myself mini projects to work on and share with the world, I’ll walk away with experience, but also an impressive LinkedIn profile and a network of people who align with me and my goals. All I need is 2 months! August 22 – October 22.

Why was this note pivotal for me?

First, it served as a visual reminder that I had something to work on, in addition to applying for jobs on LinkedIn and Indeed.

Plus, the two-month timeline was the kick in the buns I needed to “just do it” because I didn’t want October 22 to find me totally unprepared.

The truth is after being laid off from my brand manager job in April of 2022, I had been listening to a voice full of self-doubt, regret, and embarrassment. My new motivational iPhone background was a small but powerful step toward turning the volume down on that negative voice.

Get Out There

If you were hanging out with me on Instagram, then you know that ready or not, on October 22 I started posting on social media again. No more hiding behind the scenes. KQ Writing Studio was out in the open.

And for the past five months, I’ve been committed to starting each “thing” before I feel completely ready. In turn, this has helped me develop an approachable brand that supports fellow entrepreneurs wherever they are in their business journeys.

Dang, dude — what a time! Let’s get into my five business statistics I’m happy to celebrate after five months in business.

KQ Writing Studio: 5 Months In

12 Clients Served

Between consulting and ghostwriting (plus some VIP monthly packages), I’ve had the pleasure of serving 12 businesses (mostly women-owned).

8 Industries Grown

I’ve learned a ton writing for brands within these fields:

• home improvement
• mental health
• religious & spiritual
• law
• beauty
• environmentalism
• medicine
• mentorship & coaching

50 Blog Posts Outsourced

Busy entrepreneurs have outsourced their blog post writing (x50), and I’m sure they’d tell you it was well worth the investment.

32,000+ Words Written

Okay, wow. That’s a lot of words!

200+ Hours Saved

Who knows how long each business would have spent conducting keyword research, outlining, and writing their blog posts?! I estimate 200 hours have been saved, at least.

Infinite Social Media Posts Repurposed

Thanks to the ghostwriting model of my business, each client has the freedom to repurpose my blog posts to their heart’s desire. This means an unlimited number of reels, TikToks, emails, carousels, etc.

“Yes, take my authorship. And yes, post these words everywhere!” is essentially what I’m telling my clients.

Looking Ahead

I’m grateful for every business owner who has trusted me enough to invite me into their world! And it won’t stop there.

I’m excited to see what the next five months bring. If you’d like to be a part of it, there are multiple ways for you to tap in:

• Free Resource Library
• Blog SEO Power Hour
• Monthly Ghostwriting
• Sustainable Content Marketing Course

Thanks for walking down memory lane with me! My challenge for you today is this:

Take five minutes to reflect on the past five months and all the ways you’ve evolved personally and professionally.

Cheers to our growth!

The post 5 Business Statistics After 5 Months in Business (March 2023) appeared first on Kat Quintana.

“How can my business gain exposure?”

“How do I get in front of my ideal customer or client?”

Marketing your business digitally is where it’s at in 2023 and beyond.

In the digital world, you’re gonna want to get on Google’s good side. Specifically, start writing long-form blog content and posting it to your website.

But wait – this isn’t “hobby blogging” without a strategy. Your blog content needs to be both robotic and human.

Here’s a quick breakdown of the Robotic and Human Content Marketing Model:

Robotic content: SEO-based, so it’s easy to plan and aligns with real-time web data.

Human content: Covers topics that people care about and represent your brand well.

With both elements in play, you get to build a blog that keeps you competitive, visible, and trustworthy within your niche.

Here’s the reality of marketing without SEO-friendly content: Google might not understand what to do about your website.

When your website doesn’t contain the keywords and topics that reflect the needs of your ideal customer/client, Google has little reason to bump you closer to page one.

Another way of saying this: Google decides not to show the reader your website within the search results page, because your website doesn’t seem to match the search intent.

Think about this.

People have to learn or discover your web address, but they don’t have to learn the questions they already have. They’re already asking them because they’re a part of their reality.

This is why we write blog content that speaks to our audiences’ minds.

Side Note: Over time, this pays off, and your reader will have your website domain memorized. For example, each time you visit my website you get a bit closer to memorizing “katquintana.com.”

Want another (yummier) example?

Kat needs to bring dessert to a Christmas party, so she intuitively types “Puerto Rican flan recipe” into Google Search. She quickly discovers SalimasKitchen.com, because that website ranks on page one for the keyphrase “Puerto Rican flan recipe.”

Next time she has a related inquiry, Kat will go directly to SalimasKitchen.com. She might even follow the brand on Instagram and subscribe to their email list.

The brand is officially on her radar, leaving potential for more website visits in the future.

Search intent. Keywords. Link architecture…

It’s a lot of nerdy fun! Ok, maybe not for you. That’s why I’m offering consulting and ghostwriting services.

P.S. Respectfully — My mom has the best flan recipe in her brain, So I will not be asking Google how to make flan.

The post Robotic and Human Content Marketing Model appeared first on Kat Quintana.